Philosophy | CEO Address
The Ambitious Challenge of Apparel Companies
We are committed to environmentally friendly business practices. To achieve this, we incorporate two key concepts: the Circular Economy and Environmental Regeneration.
The Circular Economy involves minimizing waste by designing products with recycling in mind, thus adding value from the design stage. This approach offers the potential for efficient resource utilization, cost reduction, and reduced environmental impact. We focus on the realization of the Circular Economy by considering the entire product lifecycle in our design and material selection processes.
Environmental Regeneration refers to the process where the environment, even when damaged, is restored through human intervention and natural processes. This helps protect biodiversity, ecosystem services, human health, and more. We are dedicated to contributing to the promotion of Environmental Regeneration.
In our pursuit of these concepts, we aim to create a sustainable and environmentally responsible business that serves both present and future generations.
The establishment of the Paris Agreement in 2015 marked a groundbreaking global consensus aimed at achieving substantial reductions in greenhouse gas emissions, with the future of our planet at stake. Simultaneously, the transition towards a decarbonized society, as envisioned by the Paris Agreement, presents new opportunities for growth and development. Furthermore, efforts to decarbonize align with the Sustainable Development Goals (SDGs) adopted by the United Nations in 2015, sharing a common vision for a sustainable future. As we collectively strive to achieve the goal of realizing a decarbonized society by 2050, it underscores the growing significance of roles played by entities such as businesses and local governments in this shared endeavor.
BIO = Organic matter centered around life and biology
TECH = Technology
WORKS = A collective or group
H2 = Hydrogen